Our Mission
At The Loyalty Club (TLC), we believe that building genuine customer relationships shouldn't require expensive technology or complicated systems.
We're leveling the playing field for independent businesses, giving them the same customer engagement tools that big chains use - but without the complexity or cost.
The Problem
Traditional loyalty programs have failed small businesses:
- Physical punch cards get lost or forgotten
- Mobile apps require downloads customers won't bother with
- Most systems exclude cash customers entirely
- Complex integrations are expensive and time-consuming
Our Solution
WhatsApp changes everything:
- 99% of customers already use WhatsApp daily
- No downloads, no signup, no plastic cards
- Works perfectly with cash transactions
- Setup in minutes, not weeks
Our Story
The Problem
We watched brilliant local businesses lose customers to chains not because of quality, but because they couldn't compete on convenience and customer engagement.
The Research
18 months talking to business owners across the UK revealed the same story: traditional loyalty programs were too expensive, too complicated, or simply didn't work.
The Breakthrough
The solution wasn't building another app - it was using the app everyone already had. WhatsApp wasn't just popular; it was essential to how people communicate.
Real Results
Today, TLC serves businesses across the UK with measurable impact
Independent coffee shops are adding £20,000+ in annual revenue within their first two years with TLC
Our Values
Simplicity First
Technology should make life easier, not more complicated. Every feature passes the 'would my mum understand this?' test.
Local Business Focus
We're built specifically for independent businesses. Every decision considers the unique challenges of local merchants.
Transparent Pricing
No hidden fees, no surprise charges, no complicated tiers. Just honest pricing that helps businesses budget and grow.
Customer-Centric Design
If your customers don't love using it, we haven't done our job. Every interaction is designed for maximum ease.
Looking Forward
We're just getting started. Our vision is to become the loyalty platform that helps independent businesses not just survive, but thrive in an increasingly competitive market.
We're constantly listening to our merchants and their customers, evolving our platform based on real-world feedback. Because at the end of the day, we're not just building software - we're building tools that help real people build better businesses and stronger communities.
Join the Movement
Whether you're a coffee shop wanting to recognize your regulars or any local business wanting to build stronger customer relationships, TLC is here to help.
Ready to transform your customer relationships?
Join 71 businesses already growing with TLC. Start your free trial today.