The Loyalty Club vs Loyalzoo
QR-only loyalty with 7+ POS integrations (Clover, Square, Epos Now, PAX, GoDaddy, Sunmi, Shopify POS). Wallet passes. No NFC. £57-127/mo.
Quick Verdict
TLC is better if...
Any business that wants maximum customer adoption — no app, no signup, just tap and go
- +NFC tap (faster than QR)
- +NTAG 424 DNA anti-clone
- +Lower price (£44.95)
- +Simpler onboarding
Loyalzoo is better if...
Merchants with Clover, Epos Now, or other POS wanting integrated QR loyalty
- +7+ POS integrations
- +6000+ merchants
- +Mature platform
Feature Comparison
| Feature | The Loyalty Club | Loyalzoo |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NFC — impossible to clone, unlike standard NFC | No |
| NFC Anti-Fraud | Bank-grade cryptographic verification on every tap | No |
| QR Code Stamps | Yes | Primary stamp method |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Native passes with geofencing — auto-appears near the store | Yes |
| Google Wallet Passes | Coming soon | Yes |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via Apple Wallet passes and location triggers | Yes |
| POS Integration | ||
| Square POS | Fully automatic card-linked stamping | Yes |
| Stripe POS | Planned | No |
| Clover POS | Planned | Yes |
| Lightspeed POS | Planned | No |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | Yes |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Pay with the same card and stamps land automatically | No |
| E-Commerce | ||
| Shopify Integration | Planned | Shopify POS |
| WooCommerce Integration | Planned | No |
| Security | ||
| Anti-Fraud Measures | NFC anti-fraud + rate limiting + device fingerprinting | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | No | Yes |
| SMS Campaigns | No | No |
| Automated Marketing | No | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Manage all locations from one dashboard | No |
| White Label / Branded | Your brand, your colours, your logo throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | See who visits, how often, and who stopped coming back | Yes |
How Stamp Collection Actually Works
Fewer steps = less friction = more stamps collected = more repeat visits
First Visit (Cash)
Customer pays cash, collects first stamp
First Visit (Card)
Customer pays by card, collects first stamp
Returning Visit (Cash)
Known customer pays cash, collects stamp
Returning Visit (Card)
Known customer pays by card, collects stamp
Pricing Comparison
The Loyalty Club
Unlimited customers, per-location pricing, 3 staff cards. No commission. Hardware sold separately.
Loyalzoo
All features
First Year Total Cost (cheapest plan)
£348.00
TLC
£684.00
Loyalzoo
TLC saves you £336.00 per year — with anti-fraud NFC and Apple Wallet included.
What Real Users Say
App Store
Review Summary
London-based since 2013, most established SMB loyalty platform with widest POS integration (Clover, Square, Shopify, Lightspeed). GetApp rates 4.5/5 (103 reviews). However, pricing jumped to $77-167/mo, POS integration can be buggy (slow screen switching, check-in button disappears), and reward discounts don't auto-apply to POS.
Common Complaints from Loyalzoo Users
Expensive — Grow plan $77/mo (~£61), Smart plan $167/mo (~£132)
POS integration buggy — Loyalzoo button slow, takes too long to switch screens
Check-in button sometimes disappears from POS screen
No way to remove points for refunds/returns
Reward discounts NOT auto-applied to POS — must manually apply per item
Credit card required for 7-day free trial — auto-charges if you forget
No NFC stamp collection at all
QR/barcode-based only — no anti-clone protection
UK VAT added on top of listed prices
Choose Loyalzoo if you...
- You use Clover POS and need native loyalty integration
- You want the widest POS compatibility at SMB level (5+ systems)
- You need tiered loyalty and targeted promotions (Smart plan)
- POS-integrated point tracking is more important than NFC
Choose TLC if you...
- You want NFC tap-to-stamp instead of QR codes or barcodes
- You use Square POS (TLC integrates directly)
- You want anti-clone NFC security (NTAG 424 DNA)
- You don't want to pay $77-167/mo (TLC is £0-14.95/mo)
- You want a free tier (Loyalzoo requires credit card even for trial)
- You want modern UI — Loyalzoo interface feels dated
Switching from Loyalzoo to TLC
Moving from Loyalzoo to TLC swaps QR/barcode stamps for instant NFC taps. If you use Clover, note that TLC currently integrates with Square — but customers get a dramatically better experience with zero-friction NFC and anti-clone security.
Under 30 minutes
Full setup from scratch
Zero downtime
Run both in parallel
No data loss
Customers start fresh on NFC
Frequently Asked Questions
Is The Loyalty Club really better than Loyalzoo?
+
It depends on your needs. TLC is better if you want NFC tap-to-stamp with anti-fraud security and no app downloads. Loyalzoo may be better if: Merchants with Clover, Epos Now, or other POS wanting integrated QR loyalty. We believe in honest comparisons -the best platform is the one that fits YOUR business.
Can I switch from Loyalzoo to TLC?
+
Yes. TLC is designed for quick setup -you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does Loyalzoo do that TLC doesn't?
+
Loyalzoo's advantages include: 7+ POS integrations; 6000+ merchants; Mature platform; Wide POS compatibility. TLC is focused on the core stamp card experience with maximum simplicity and security.
How much does Loyalzoo cost compared to TLC?
+
TLC Club is £39/month and VIP is £79/month per location. No hidden fees, no setup fees. NFC hardware sold separately from £12.95. See the pricing comparison section above for Loyalzoo's full pricing breakdown.
The research is clear: retailers with poorly-implemented loyalty programmes grew at just 2.28% — while those with no programme at all grew at 4.26%. McKinsey
Choosing the cheapest option can cost more than having no loyalty at all. See the full breakdown
Related Resources
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