Simple, transparent pricing
No hidden fees. No per-transaction charges. No long-term contracts.
Free
Everything you need to start
1 location, no credit card required
- Up to 25 active customers
- Unlimited stamps and vouchers
- NTAG 424 anti-clone NFC
- Apple Wallet passes
- Merchant dashboard and basic analytics
- QR code backup
- TLC branding on card
Pro
Unlimited loyalty for growing businesses
+ £15 one-time setup per location (includes NFC hardware)
- Unlimited customers
- Unlimited stamps and vouchers
- NTAG 424 anti-clone NFC
- Apple Wallet passes
- Multi-location management
- Advanced analytics and email campaigns
- White label (your brand only, no TLC)
- Referral programme
- Priority support
That's roughly 50p/day. Less than a coffee.
Free plan includes 1 NFC tag at no cost. Pro setup fee of £15 per location is a one-time charge that includes NFC counter-top tag, staff authentication card, and onboarding support.
What's included in every plan
Both Free and Pro include the full loyalty experience. No features locked behind paywalls.
NFC tap-to-stamp
Customers tap to collect stamps instantly
Apple Wallet passes
Loyalty card lives in their Wallet app
Merchant dashboard
Manage everything from one place
Real-time analytics
Track stamps, visits, and redemptions
Automated rewards
Vouchers generated when cards are full
QR code backup
For when NFC is not available
Staff authentication cards
Prevent unauthorised stamp collection
NTAG 424 DNA anti-clone
Cryptographic NFC security
App Clip instant access
No app download required for customers
Custom stamp card design
Your brand, your colours, your logo
How we compare
Typical pricing from app-based and enterprise loyalty platforms vs The Loyalty Club.
| TLC Free | TLC Pro | Typical app-based loyalty | Enterprise platforms | |
|---|---|---|---|---|
| Monthly price | £0 | £14.95/location | £30–£100+ | £200–£500+ |
| Per-transaction fees | None | None | 1–3% | Varies |
| Contract | None | None | 12 months typical | 12–24 months |
| Customer app download required | ||||
| NFC tap-to-stamp | Sometimes | |||
| Anti-clone security |
Calculate your loyalty ROI
See how much revenue a loyalty programme could generate for your business. Free calculator, no signup required.
Frequently asked questions
Is there really a free plan?
Yes, genuinely free -- not a trial. You get 1 location with up to 25 active customers, unlimited stamps, NFC hardware, and the full loyalty experience. No credit card required to start.
What happens when I hit 25 customers on the free plan?
You can upgrade to Pro for unlimited customers at any time. If you stay on Free, your oldest inactive customers cycle out as new ones join, so your most engaged customers always have access.
Are there any hidden fees?
No. A flat monthly fee is all you pay. No per-stamp charges, no per-transaction fees, no percentage of sales, no surprise invoices. The price you see is the price you pay.
Can I cancel anytime?
Yes. There is no contract and no minimum term. Cancel online from your dashboard whenever you like. Your data remains available for export for 30 days after cancellation.
What's included in the £15 setup fee?
The one-time setup fee covers your NFC hardware (counter-top tag and staff authentication card), account configuration, and onboarding support. You receive everything you need to go live on day one.
Do my customers need to download an app?
No, that's the entire point. Customers tap their phone on your NFC tag and their loyalty card appears instantly via Apple Wallet or App Clip. No app store, no signup forms, no friction.
How does pricing work for multiple locations?
Pro is £14.95 per month per location. Each location gets its own NFC hardware, staff cards, and analytics. Manage all locations from a single dashboard.
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