The Loyalty Club vs Marsello
Multi-POS + unified online/offline loyalty. Shopify, Lightspeed, WooCommerce. Wallet passes. From $60/site/mo.
Quick Verdict
TLC is better if...
Any business that wants maximum customer adoption — no app, no signup, just tap and go
Marsello is better if...
Multi-location retailers wanting unified online/offline loyalty across multiple POS systems
Feature Comparison
| Feature | The Loyalty Club | Marsello |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NFC — impossible to clone, unlike standard NFC | No |
| NFC Anti-Fraud | Bank-grade cryptographic verification on every tap | No |
| QR Code Stamps | Yes | Yes |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Native passes with geofencing — auto-appears near the store | Yes |
| Google Wallet Passes | Coming soon | Yes |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via Apple Wallet passes and location triggers | No |
| POS Integration | ||
| Square POS | Fully automatic card-linked stamping | No |
| Stripe POS | Planned | No |
| Clover POS | Planned | No |
| Lightspeed POS | Planned | Yes |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Pay with the same card and stamps land automatically | No |
| E-Commerce | ||
| Shopify Integration | Planned | Yes |
| WooCommerce Integration | Planned | Yes |
| Security | ||
| Anti-Fraud Measures | NFC anti-fraud + rate limiting + device fingerprinting | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | No | No |
| SMS Campaigns | No | No |
| Automated Marketing | No | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Manage all locations from one dashboard | No |
| White Label / Branded | Your brand, your colours, your logo throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | See who visits, how often, and who stopped coming back | No |
Pricing Comparison
The Loyalty Club
Unlimited customers, per-location pricing, 3 staff cards. No commission. Hardware sold separately.
Marsello
Per site/location
First Year Total Cost (cheapest plan)
£348.00
TLC
$720.00
Marsello
TLC saves you £372.00 per year — with anti-fraud NFC and Apple Wallet included.
What Real Users Say
G2
Review Summary
Solid Shopify/Lightspeed loyalty and marketing platform. Good G2 rating. Combines loyalty with email and SMS marketing. Mid-range pricing. However, no free tier and no NFC capabilities.
Common Complaints from Marsello Users
No free tier available
E-commerce focused — limited physical store features
No NFC or physical stamp collection
Mid-range pricing ($60-135/mo) adds up
Requires Shopify or Lightspeed POS
SMS credits charged separately
Choose Marsello if you...
- You need combined loyalty + email + SMS marketing in one platform
- You use Lightspeed or Shopify and want deep POS integration
- You're primarily focused on online/omnichannel loyalty
Choose TLC if you...
- You want in-store NFC stamp loyalty
- You want anti-clone security
- You want a free tier to start
- You don't need email/SMS marketing built into your loyalty platform
Switching from Marsello to TLC
Marsello handles online loyalty and email/SMS marketing. TLC handles in-store NFC engagement. They can complement each other rather than replace. If you only need in-store loyalty, TLC is far cheaper.
Under 30 minutes
Full setup from scratch
Zero downtime
Run both in parallel
No data loss
Customers start fresh on NFC
Frequently Asked Questions
Is The Loyalty Club really better than Marsello?
+
TLC offers unique advantages like NFC anti-fraud NFC, zero app downloads via PWA/App Clip, and Square POS integration. However, the best choice depends on your specific needs.
Can I switch from Marsello to TLC?
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Yes. TLC is designed for quick setup -you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does Marsello do that TLC doesn't?
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Marsello has been in the market longer and may have some features TLC is still building. Check the feature comparison table above for a detailed breakdown.
The research is clear: retailers with poorly-implemented loyalty programmes grew at just 2.28% — while those with no programme at all grew at 4.26%. McKinsey
Choosing the cheapest option can cost more than having no loyalty at all. See the full breakdown
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Set up NFC loyalty stamps in under 30 minutes. No app downloads. No hidden fees.