The Loyalty Club vs PassEntry
London-based wallet pass loyalty platform. £5.2M raised. Holland & Barrett as client. Enterprise focus.
Quick Verdict
TLC is better if...
Any business that wants maximum customer adoption — no app, no signup, just tap and go
- +NFC tap-to-stamp
- +SMB-focused pricing
- +Simple onboarding
- +Flat £44.95/mo
PassEntry is better if...
Enterprise retailers wanting wallet pass loyalty platform
- +Enterprise features
- +Well-funded
- +Major retail clients
Feature Comparison
| Feature | The Loyalty Club | PassEntry |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NFC — impossible to clone, unlike standard NFC | No |
| NFC Anti-Fraud | Bank-grade cryptographic verification on every tap | No |
| QR Code Stamps | Yes | Yes |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Native passes with geofencing — auto-appears near the store | Yes |
| Google Wallet Passes | Coming soon | Yes |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via Apple Wallet passes and location triggers | No |
| POS Integration | ||
| Square POS | Fully automatic card-linked stamping | No |
| Stripe POS | Planned | No |
| Clover POS | Planned | No |
| Lightspeed POS | Planned | No |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Pay with the same card and stamps land automatically | No |
| E-Commerce | ||
| Shopify Integration | Planned | No |
| WooCommerce Integration | Planned | No |
| Security | ||
| Anti-Fraud Measures | NFC anti-fraud + rate limiting + device fingerprinting | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | No | No |
| SMS Campaigns | No | No |
| Automated Marketing | No | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Manage all locations from one dashboard | No |
| White Label / Branded | Your brand, your colours, your logo throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | See who visits, how often, and who stopped coming back | No |
Pricing Comparison
The Loyalty Club
Unlimited customers, per-location pricing, 3 staff cards. No commission. Hardware sold separately.
PassEntry
Custom enterprise pricing
Frequently Asked Questions
Is The Loyalty Club really better than PassEntry?
+
It depends on your needs. TLC is better if you want NFC tap-to-stamp with anti-fraud security and no app downloads. PassEntry may be better if: Enterprise retailers wanting wallet pass loyalty platform. We believe in honest comparisons -the best platform is the one that fits YOUR business.
Can I switch from PassEntry to TLC?
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Yes. TLC is designed for quick setup -you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does PassEntry do that TLC doesn't?
+
PassEntry's advantages include: Enterprise features; Well-funded; Major retail clients. TLC is focused on the core stamp card experience with maximum simplicity and security.
The research is clear: retailers with poorly-implemented loyalty programmes grew at just 2.28% — while those with no programme at all grew at 4.26%. McKinsey
Choosing the cheapest option can cost more than having no loyalty at all. See the full breakdown
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