The Loyalty Club vs PassKit / Loopy Loyalty
Wallet pass infrastructure with NFC (Apple VAS/SmartTap). Square, Shopify, WooCommerce integrations. From $39.50/mo + per-pass fees.
Quick Verdict
TLC is better if...
Any business that wants maximum customer adoption — no app, no signup, just tap and go
- +Simpler flat pricing
- +No per-pass fees
- +Easier merchant onboarding
- +Ready-to-use platform
PassKit / Loopy Loyalty is better if...
Technical teams wanting wallet pass infrastructure with NFC and multiple POS integrations
- +Wallet pass NFC (VAS/SmartTap)
- +Multiple POS
- +Developer API
Feature Comparison
| Feature | The Loyalty Club | PassKit / Loopy Loyalty |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NFC — impossible to clone, unlike standard NFC | Via Apple VAS / Google SmartTap wallet NFC |
| NFC Anti-Fraud | Bank-grade cryptographic verification on every tap | No |
| QR Code Stamps | Yes | No |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Native passes with geofencing — auto-appears near the store | Yes |
| Google Wallet Passes | Coming soon | Yes |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via Apple Wallet passes and location triggers | No |
| POS Integration | ||
| Square POS | Fully automatic card-linked stamping | Yes |
| Stripe POS | Planned | No |
| Clover POS | Planned | No |
| Lightspeed POS | Planned | No |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Pay with the same card and stamps land automatically | No |
| E-Commerce | ||
| Shopify Integration | Planned | Yes |
| WooCommerce Integration | Planned | Yes |
| Security | ||
| Anti-Fraud Measures | NFC anti-fraud + rate limiting + device fingerprinting | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | No | No |
| SMS Campaigns | No | No |
| Automated Marketing | No | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Manage all locations from one dashboard | No |
| White Label / Branded | Your brand, your colours, your logo throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | See who visits, how often, and who stopped coming back | No |
Pricing Comparison
The Loyalty Club
Unlimited customers, per-location pricing, 3 staff cards. No commission. Hardware sold separately.
PassKit / Loopy Loyalty
$0.001-0.045 per pass operation
First Year Total Cost (cheapest plan)
£348.00
TLC
$474.00
PassKit / Loopy Loyalty
TLC saves you £126.00 per year — with anti-fraud NFC and Apple Wallet included.
Frequently Asked Questions
Is The Loyalty Club really better than PassKit / Loopy Loyalty?
+
It depends on your needs. TLC is better if you want NFC tap-to-stamp with anti-fraud security and no app downloads. PassKit / Loopy Loyalty may be better if: Technical teams wanting wallet pass infrastructure with NFC and multiple POS integrations. We believe in honest comparisons -the best platform is the one that fits YOUR business.
Can I switch from PassKit / Loopy Loyalty to TLC?
+
Yes. TLC is designed for quick setup -you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does PassKit / Loopy Loyalty do that TLC doesn't?
+
PassKit / Loopy Loyalty's advantages include: Wallet pass NFC (VAS/SmartTap); Multiple POS; Developer API; Pay-as-you-grow. TLC is focused on the core stamp card experience with maximum simplicity and security.
The research is clear: retailers with poorly-implemented loyalty programmes grew at just 2.28% — while those with no programme at all grew at 4.26%. McKinsey
Choosing the cheapest option can cost more than having no loyalty at all. See the full breakdown
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Set up NFC loyalty stamps in under 30 minutes. No app downloads. No hidden fees.