The Loyalty Club vs Pointzy
UK NFC + wallet pass loyalty from Essex. £30-60/mo. No anti-clone NFC.
Quick Verdict
Pointzy is better if...
UK merchants wanting NFC + wallet pass loyalty at mid-range price
- +Wallet passes already live
TLC is better if...
Businesses wanting zero-friction NFC stamps with anti-clone security and no app downloads
- +NTAG 424 DNA anti-clone
- +Square POS integration
- +Card-linked auto-stamp
They're equal at...
- =Both help businesses retain customers through loyalty rewards
Feature Comparison
| Feature | The Loyalty Club | Pointzy |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NTAG 424 DNA anti-clone tags | Yes |
| Anti-Clone NFC (NTAG 424 DNA) | Cryptographic verification per tap | No |
| QR Code Stamps | Yes | Yes |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Planned | Yes |
| Google Wallet Passes | Planned | Yes |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via wallet passes | No |
| POS Integration | ||
| Square POS | Full 7-phase integration | No |
| Stripe POS | Planned | No |
| Clover POS | Planned | No |
| Lightspeed POS | Planned | No |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Card fingerprint matching via Square | No |
| E-Commerce | ||
| Shopify Integration | Planned | No |
| WooCommerce Integration | Planned | No |
| Security | ||
| Anti-Fraud Measures | NTAG 424 DNA + rate limiting + deduplication | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | Planned | No |
| SMS Campaigns | Planned | No |
| Automated Marketing | Planned | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Yes | No |
| White Label / Branded | Merchant branding throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | Yes | Partial |
How Stamp Collection Actually Works
Fewer steps = less friction = more stamps collected = more repeat visits
First Visit (Cash)
Customer pays cash, collects first stamp
First Visit (Card)
Customer pays by card, collects first stamp
Returning Visit (Cash)
Known customer pays cash, collects stamp
Returning Visit (Card)
Known customer pays by card, collects stamp
Pricing Comparison
The Loyalty Club
Setup: £15 (includes NFC hardware). Unlimited stamps, customers, vouchers. No commission.
Pointzy
Full features
First Year Total Cost (cheapest plan)
£554.40
TLC
£360.00
Pointzy
Pointzy is £194.40 cheaper in the first year
Frequently Asked Questions
Is The Loyalty Club really better than Pointzy?
+
It depends on your needs. TLC is better if you want NFC tap-to-stamp with anti-clone security and no app downloads. Pointzy may be better if: UK merchants wanting NFC + wallet pass loyalty at mid-range price. We believe in honest comparisons — the best platform is the one that fits YOUR business.
Can I switch from Pointzy to TLC?
+
Yes. TLC is designed for quick setup — you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does Pointzy do that TLC doesn't?
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Pointzy's advantages include: Wallet passes already live. TLC is focused on the core stamp card experience with maximum simplicity and security.
How much does Pointzy cost compared to TLC?
+
TLC is £44.95/month flat with no hidden fees, no commission, and a one-time £15 setup fee that includes NFC hardware. See the pricing comparison section above for Pointzy's full pricing breakdown.
Ready to try the difference?
Set up NFC loyalty stamps in under 30 minutes. No app downloads. No hidden fees.