The Loyalty Club vs Selyo
QR-based loyalty with multi-stamp mode. No NFC.
Quick Verdict
TLC is better if...
Any business that wants maximum customer adoption — no app, no signup, just tap and go
- +NFC tap-to-stamp
- +NTAG 424 DNA anti-clone
- +Square POS integration
- +More features
Selyo is better if...
Merchants wanting simple QR loyalty with multi-stamp capability
- +Multi-stamp mode
Feature Comparison
| Feature | The Loyalty Club | Selyo |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NFC — impossible to clone, unlike standard NFC | No |
| NFC Anti-Fraud | Bank-grade cryptographic verification on every tap | No |
| QR Code Stamps | Yes | Yes |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Native passes with geofencing — auto-appears near the store | No |
| Google Wallet Passes | Coming soon | No |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via Apple Wallet passes and location triggers | No |
| POS Integration | ||
| Square POS | Fully automatic card-linked stamping | No |
| Stripe POS | Planned | No |
| Clover POS | Planned | No |
| Lightspeed POS | Planned | No |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Pay with the same card and stamps land automatically | No |
| E-Commerce | ||
| Shopify Integration | Planned | No |
| WooCommerce Integration | Planned | No |
| Security | ||
| Anti-Fraud Measures | NFC anti-fraud + rate limiting + device fingerprinting | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | No | No |
| SMS Campaigns | No | No |
| Automated Marketing | No | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Manage all locations from one dashboard | No |
| White Label / Branded | Your brand, your colours, your logo throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | See who visits, how often, and who stopped coming back | No |
How Stamp Collection Actually Works
Fewer steps = less friction = more stamps collected = more repeat visits
First Visit (Cash)
Customer pays cash, collects first stamp
First Visit (Card)
Customer pays by card, collects first stamp
Returning Visit (Cash)
Known customer pays cash, collects stamp
Returning Visit (Card)
Known customer pays by card, collects stamp
Pricing Comparison
The Loyalty Club
Unlimited customers, per-location pricing, 3 staff cards. No commission. Hardware sold separately.
Selyo
Frequently Asked Questions
Is The Loyalty Club really better than Selyo?
+
It depends on your needs. TLC is better if you want NFC tap-to-stamp with anti-fraud security and no app downloads. Selyo may be better if: Merchants wanting simple QR loyalty with multi-stamp capability. We believe in honest comparisons -the best platform is the one that fits YOUR business.
Can I switch from Selyo to TLC?
+
Yes. TLC is designed for quick setup -you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does Selyo do that TLC doesn't?
+
Selyo's advantages include: Multi-stamp mode. TLC is focused on the core stamp card experience with maximum simplicity and security.
The research is clear: retailers with poorly-implemented loyalty programmes grew at just 2.28% — while those with no programme at all grew at 4.26%. McKinsey
Choosing the cheapest option can cost more than having no loyalty at all. See the full breakdown
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Set up NFC loyalty stamps in under 30 minutes. No app downloads. No hidden fees.