The Loyalty Club vs SQUID Loyalty
NFC loyalty with NTAG213 (clonable) tags, requires app download. Square POS integration. Cross-merchant Wave Points network.
Quick Verdict
SQUID Loyalty is better if...
Merchants wanting cross-merchant loyalty network with Square POS
- +Larger user base
- +Cross-merchant network
- +More established brand
TLC is better if...
Businesses wanting zero-friction NFC stamps with anti-clone security and no app downloads
- +No app download required
- +NTAG 424 DNA anti-clone
- +Lower friction (3 steps vs 10)
They're equal at...
- =Both help businesses retain customers through loyalty rewards
Feature Comparison
| Feature | The Loyalty Club | SQUID Loyalty |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NTAG 424 DNA anti-clone tags | NTAG213 — clonable, no anti-clone protection |
| Anti-Clone NFC (NTAG 424 DNA) | Cryptographic verification per tap | No |
| QR Code Stamps | Yes | Yes |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | Must download SQUID app |
| Apple Wallet Passes | Planned | No |
| Google Wallet Passes | Planned | No |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via wallet passes | Via SQUID app |
| POS Integration | ||
| Square POS | Full 7-phase integration | Yes |
| Stripe POS | Planned | No |
| Clover POS | Planned | No |
| Lightspeed POS | Planned | No |
| Toast POS | No | No |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Card fingerprint matching via Square | Via Wave Points |
| E-Commerce | ||
| Shopify Integration | Planned | No |
| WooCommerce Integration | Planned | No |
| Security | ||
| Anti-Fraud Measures | NTAG 424 DNA + rate limiting + deduplication | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | Planned | Yes |
| SMS Campaigns | Planned | No |
| Automated Marketing | Planned | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | Wave Points cross-merchant currency |
| Business Features | ||
| Multi-Location Support | Yes | No |
| White Label / Branded | Merchant branding throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | Yes | Yes |
How Stamp Collection Actually Works
Fewer steps = less friction = more stamps collected = more repeat visits
First Visit (Cash)
Customer pays cash, collects first stamp
SQUID Loyalty requires app download
First Visit (Card)
Customer pays by card, collects first stamp
SQUID Loyalty requires app download
Returning Visit (Cash)
Known customer pays cash, collects stamp
Returning Visit (Card)
Known customer pays by card, collects stamp
Pricing Comparison
The Loyalty Club
Setup: £15 (includes NFC hardware). Unlimited stamps, customers, vouchers. No commission.
SQUID Loyalty
Limited active users
More active users
Unlimited
First Year Total Cost (cheapest plan)
£554.40
TLC
€180.00
SQUID Loyalty
SQUID Loyalty is £374.40 cheaper in the first year
Frequently Asked Questions
Is The Loyalty Club really better than SQUID Loyalty?
+
It depends on your needs. TLC is better if you want NFC tap-to-stamp with anti-clone security and no app downloads. SQUID Loyalty may be better if: Merchants wanting cross-merchant loyalty network with Square POS. We believe in honest comparisons — the best platform is the one that fits YOUR business.
Can I switch from SQUID Loyalty to TLC?
+
Yes. TLC is designed for quick setup — you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does SQUID Loyalty do that TLC doesn't?
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SQUID Loyalty's advantages include: Larger user base; Cross-merchant network; More established brand. TLC is focused on the core stamp card experience with maximum simplicity and security.
How much does SQUID Loyalty cost compared to TLC?
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TLC is £44.95/month flat with no hidden fees, no commission, and a one-time £15 setup fee that includes NFC hardware. See the pricing comparison section above for SQUID Loyalty's full pricing breakdown.
Ready to try the difference?
Set up NFC loyalty stamps in under 30 minutes. No app downloads. No hidden fees.