The Loyalty Club vs Thanx
Card-linked loyalty expanding to SMB. Square + Toast + Clover + 60+ total POS. Custom pricing $500-2000+/mo.
Quick Verdict
TLC is better if...
Any business that wants maximum customer adoption — no app, no signup, just tap and go
Thanx is better if...
Restaurant chains wanting frictionless card-linked loyalty across 60+ POS systems
Feature Comparison
| Feature | The Loyalty Club | Thanx |
|---|---|---|
| Physical Engagement | ||
| NFC Tap-to-Stamp | NFC — impossible to clone, unlike standard NFC | No |
| NFC Anti-Fraud | Bank-grade cryptographic verification on every tap | No |
| QR Code Stamps | Yes | No |
| Bluetooth Beacon | No | No |
| Capacitive Touch Device | No | No |
| WiFi Captive Portal | No | No |
| Customer Experience | ||
| App Download Required | No | No |
| Apple Wallet Passes | Native passes with geofencing — auto-appears near the store | No |
| Google Wallet Passes | Coming soon | No |
| Account Creation Required | No | No |
| Personal Info Required | No | No |
| Push Notifications | Via Apple Wallet passes and location triggers | No |
| POS Integration | ||
| Square POS | Fully automatic card-linked stamping | Yes |
| Stripe POS | Planned | No |
| Clover POS | Planned | Yes |
| Lightspeed POS | Planned | No |
| Toast POS | No | Yes |
| Dojo | Planned | No |
| SumUp | Planned | No |
| Epos Now | No | No |
| Other POS Systems | Planned | No |
| Card-Linked Auto-Stamp | Pay with the same card and stamps land automatically | Yes |
| E-Commerce | ||
| Shopify Integration | Planned | No |
| WooCommerce Integration | Planned | No |
| Security | ||
| Anti-Fraud Measures | NFC anti-fraud + rate limiting + device fingerprinting | No |
| GDPR Compliant | Yes | No |
| Marketing | ||
| Email Campaigns | No | No |
| SMS Campaigns | No | No |
| Automated Marketing | No | No |
| Referral Program | Planned | No |
| Cross-Merchant Network | No | No |
| Business Features | ||
| Multi-Location Support | Manage all locations from one dashboard | No |
| White Label / Branded | Your brand, your colours, your logo throughout | No |
| Developer API | Planned | No |
| Analytics Dashboard | See who visits, how often, and who stopped coming back | No |
Pricing Comparison
The Loyalty Club
Unlimited customers, per-location pricing, 3 staff cards. No commission. Hardware sold separately.
Thanx
Custom $500-2000+/mo
First Year Total Cost (cheapest plan)
£348.00
TLC
$6000.00
Thanx
TLC saves you £5652.00 per year — with anti-fraud NFC and Apple Wallet included.
Frequently Asked Questions
Is The Loyalty Club really better than Thanx?
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TLC offers unique advantages like NFC anti-fraud NFC, zero app downloads via PWA/App Clip, and Square POS integration. However, the best choice depends on your specific needs.
Can I switch from Thanx to TLC?
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Yes. TLC is designed for quick setup -you can be running in under 30 minutes. Your customers don't need to download anything; they just tap the NFC tag on their next visit. There's no complex data migration needed since TLC starts fresh with your customers.
What does Thanx do that TLC doesn't?
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Thanx has been in the market longer and may have some features TLC is still building. Check the feature comparison table above for a detailed breakdown.
The research is clear: retailers with poorly-implemented loyalty programmes grew at just 2.28% — while those with no programme at all grew at 4.26%. McKinsey
Choosing the cheapest option can cost more than having no loyalty at all. See the full breakdown
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Set up NFC loyalty stamps in under 30 minutes. No app downloads. No hidden fees.