Coventry businesses choose The Loyalty Club
The UK City of Culture proved Coventry has something special. Now its independents need the tools to keep that momentum.
More of your customers will come back, more often.
Coventry saw a 35% increase in independent business openings following its UK City of Culture 2021 year, with FarGo Village alone hosting over 40 independent traders.
Why Coventry businesses need digital loyalty
The context that makes loyalty a no-brainer for independent businesses in Coventry.
Coventry's moment in the spotlight as UK City of Culture 2021 did something permanent: it showed the rest of the country, and the city itself, that Coventry has an independent scene worth celebrating. FarGo Village, the creative quarter built from shipping containers, became a symbol of what happens when independents get the right platform. The medieval Spon Street and the Cathedral Quarter are home to businesses that blend the city's deep history with a resurgent creative energy.
The city's challenge is sustaining momentum. The City of Culture designation brought visitors and attention, but keeping them requires more than a one-year programme. Coventry's independents in FarGo Village, along the Earlsdon high street, and in the city centre need tools that help them build lasting customer relationships, not just one-off visits driven by cultural events.
Digital loyalty is particularly powerful in a city going through regeneration. When new customers discover a Coventry independent for the first time, a loyalty programme gives them a reason to come back a second, third, and tenth time. For a city working hard to change perceptions, every repeat visit is proof that the transformation is real and lasting.
How it works
Three steps. No apps. No training. Works on any phone.
Tap
Customer taps their phone on the NFC tag on your counter. No app to download, no account to create.
Stamp
A digital stamp is added to their loyalty card instantly. It lives in their phone browser — always there.
Reward
When they hit the threshold you set, they get a reward. You decide what it is and when it triggers.
Built for Coventry's independent businesses
Any business with repeat customers can build loyalty. Here are the types that benefit most.
FarGo Village traders
Craft coffee shops
Independent breweries
Vintage clothing stores
Street food vendors
Barber shops
Bakeries
Nail bars
Pricing
Free to start. Simple pricing when you grow. No hidden fees.
Free
1 location · 25 active customers
Pro
per location · unlimited everything
+ £15 one-time setup per location (includes NFC hardware). No contracts. Cancel any time. Full pricing details
Common questions from Coventry businesses
Answers to the questions we hear most often from Coventry business owners.
Does The Loyalty Club work in FarGo Village and Earlsdon?
Yes. TLC works across all of Coventry, from FarGo Village and the Cathedral Quarter to Earlsdon, Spon Street, and the wider city centre. Your customers tap an NFC tag at your counter. No app needed, which is ideal for the eclectic, walk-in trade that FarGo Village attracts.
Is The Loyalty Club available for Coventry businesses today?
Yes, TLC is live and accepting Coventry businesses right now. You can sign up, design your branded stamp card, and receive your NFC tags within days. It is particularly well-suited to the creative independents driving Coventry's ongoing regeneration.
How much does The Loyalty Club cost?
The Free tier is £0/month for one location with up to 25 customers. Pro is £14.95/month per location with unlimited customers, stamps, and vouchers. A one-time £15 setup fee covers your NFC hardware. No minimum commitment, cancel whenever you want.
Ready to grow your Coventry business?
More of your customers will come back, more often. Request a demo and we'll have you live within 48 hours.
Request a DemoNo commitment · Cancel any time · NFC hardware included