Dundee businesses choose The Loyalty Club
From jute to journalism to the V&A, Dundee reinvents itself. Its independents deserve tools that match that energy.
More of your customers will come back, more often.
Dundee's Perth Road corridor is home to over 60 independent businesses, and the city's waterfront regeneration has attracted 500,000+ additional visitors annually since the V&A opened.
Why Dundee businesses need digital loyalty
The context that makes loyalty a no-brainer for independent businesses in Dundee.
Dundee's waterfront regeneration, anchored by the V&A Dundee, has transformed the city's identity. But the real story is happening in the streets behind the museum. The Perth Road corridor, the West End, and the Stobswell area are home to a growing community of independent cafes, bars, and retailers that are building something the V&A alone cannot: a reason for people to stay, return, and make Dundee part of their routine.
The city has a unique advantage: it is Scotland's most compact city, with a population that is walkable and loyal to its favourites. When a Dundonian finds a coffee shop they love on Perth Road or a bar in the city centre, they tend to stick with it. But that loyalty needs to be nurtured. With two universities bringing 30,000 students and a growing tech scene centred around the video games industry, Dundee's customer base is younger and more digitally native than most UK cities.
Digital loyalty is a natural fit for Dundee. The city's independent businesses are small enough to know their customers by name but growing fast enough to need systems that scale. An NFC tap-to-stamp programme gives a Perth Road cafe the same professional loyalty experience as a national chain, without the app, the complexity, or the corporate feeling that would be out of place in Dundee.
How it works
Three steps. No apps. No training. Works on any phone.
Tap
Customer taps their phone on the NFC tag on your counter. No app to download, no account to create.
Stamp
A digital stamp is added to their loyalty card instantly. It lives in their phone browser — always there.
Reward
When they hit the threshold you set, they get a reward. You decide what it is and when it triggers.
Built for Dundee's independent businesses
Any business with repeat customers can build loyalty. Here are the types that benefit most.
Specialty coffee shops
Independent bookshops
Craft beer bars
Vegan cafes
Tattoo studios
Barber shops
Board game cafes
Artisan bakeries
Pricing
Free to start. Simple pricing when you grow. No hidden fees.
Free
1 location · 25 active customers
Pro
per location · unlimited everything
+ £15 one-time setup per location (includes NFC hardware). No contracts. Cancel any time. Full pricing details
Common questions from Dundee businesses
Answers to the questions we hear most often from Dundee business owners.
Does The Loyalty Club work on Perth Road and in the West End?
Yes. TLC works across all of Dundee, from Perth Road and the West End to the city centre, Broughty Ferry, and Stobswell. Your customers just tap an NFC tag at your counter with any smartphone. No app to download, which suits the quick, informal culture of Dundee's independent scene perfectly.
Is The Loyalty Club available to Dundee businesses now?
Yes, TLC is live in Dundee and across Scotland. You can sign up today, customise your stamp card, and have NFC tags delivered within days. Dundee's compact size means word spreads fast once your customers start tapping.
What does The Loyalty Club cost?
The Free tier is £0/month for one location with up to 25 customers. Pro is £14.95/month per location with unlimited customers, stamps, and vouchers. A one-time £15 setup fee covers your NFC tags. No contracts, cancel anytime. Particularly good value for Dundee businesses where the student market responds brilliantly to loyalty rewards.
Ready to grow your Dundee business?
More of your customers will come back, more often. Request a demo and we'll have you live within 48 hours.
Request a DemoNo commitment · Cancel any time · NFC hardware included