Stop losing gym members after January
Most new members quit within 3 months. A visit-tracking loyalty programme is the single most effective way to keep them showing up -and paying. No expensive software. No new hardware. Just a tag on your front desk.
Free plan available · Pro from £14.95/month · No contracts
Start free today → NFC tags ship same week. No credit card required.
The Problem
Sound familiar?
January members vanish by March
It's the same every year. Gym fills up in January. By mid-February, classes are half-empty. By March, you're back to your core members. The members who quit are still paying -until they cancel. You have no way to re-engage them before that happens.
No visit tracking means no early warning
When a member stops coming in, you usually find out when their direct debit fails. By then, they've mentally quit weeks ago. If you tracked visits, you'd know -and you could do something about it.
Retention tools cost a fortune or require too much setup
Dedicated gym management software with engagement features costs £100-300/month. You don't need a full CRM just to reward loyal members and spot who's drifting.
Members have no reason to choose you over the bigger chain
PureGym and JD Gyms have apps, progress tracking, and achievements. If your gym doesn't offer something similar, members feel like they're missing out -even if your facilities are better.
How It Helps
More of your customers will come back, more often.
That's the only metric that matters. Here's how The Loyalty Club achieves it without adding complexity to your business.
Members tap in every visit in 2 seconds -builds a real attendance record
An NFC tag at your entrance or front desk. Members tap when they arrive. Each tap is a stamp -visible to you and to them. No login, no app, no fuss.
Your staff don't have to do anything -the member just taps
No extra step in your check-in process. No device for staff to manage. Members self-stamp, you see everything in your dashboard. Spot who's been absent for two weeks -before they cancel.
Reducing churn by even 5% pays for years of subscription
At £30/month per member, keeping just 2 members who would have otherwise cancelled pays for your entire annual subscription. Most gyms see churn drop noticeably within the first 3 months.
The Numbers
Does it actually pay for itself?
£30
avg transaction value
200
typical daily customers
+8%
typical repeat visit lift
£480–£960
extra revenue per month
At £30 monthly membership and 200 active members, reducing churn by 8% (16 members retained) adds £480 per month in recurring revenue -before accounting for referrals from happy members.
Free plan or £14.95/month Pro
Start with the free plan (up to 25 customers) or go Pro for unlimited customers, advanced analytics, and priority support. No transaction charges, no hidden fees.
Based on industry averages from UK retail loyalty data. Your actual results will vary depending on your location, customer base, and reward structure.
How It Works
Three steps. That's it.
01
Member taps the tag at the entrance
One NFC tag at your front desk or turnstile. Each tap takes 2 seconds -less time than swiping a key fob. Works with every modern iPhone and Android phone.
02
Visit stamp lands on their phone
The stamp card is on their phone -no app needed. They can see their visit streak, how close they are to a reward, and their total attendance. It makes the gym feel like their gym.
03
Hit a milestone, earn a reward
After 10 visits (you choose), they unlock a reward -free class, protein bar from your shop, a free week for a friend. Rewards feel earned because they are. Members come back to keep the streak alive.
Works on every iPhone (iOS 14+) and Android phone. No app download. No account creation.
Social Proof
Trusted by independent businesses across the UK
From coffee shops to barbershops, businesses are switching from paper cards to instant NFC stamps.
80%
customer adoption
30 min
average setup
Zero
app downloads needed
“We went from paper cards nobody kept to 80% of regulars collecting stamps. Setup took 20 minutes.”
Sarah Mitchell
Brew & Bean, Manchester
“My customers just tap their phone — no app, no fuss. Repeat bookings are up and I can finally see the data.”
James Cooper
FreshCuts Barbershop, Leeds
“The NFC tags are a talking point on their own. Customers love the instant stamp and we love the extra visits.”
Priya Patel
Spice Kitchen, Birmingham
Pricing
Simple. Honest. No surprises.
Member
Free business listing. No credit card required.
- Business listing on TLC
- Visible to customers in-app
- Contact details and location
Club
Full loyalty programme. Unlimited customers. Cancel anytime.
- Unlimited customers
- NFC tap-to-stamp
- Apple Wallet passes
- Push notifications
- Analytics dashboard
- No contracts or commitments
VIP
Everything in Club plus POS integration, white label, and messaging.
- POS auto-stamp (Square)
- White-label branding
- Direct messaging
- Advanced analytics
NFC hardware sold separately from £12.95
Comparisons
See how we compare
FAQ
Common questions
Does this replace my existing check-in system?
No -it runs alongside it. Members still check in however they do now. The stamp tap is an optional extra that gives them a reason to track visits and stay motivated. It doesn't change your existing workflow.
Can I use this to spot members who are at risk of cancelling?
Yes. Your dashboard shows every member's stamp activity. If someone who used to tap daily has gone quiet for two weeks, you can see it -and reach out before they cancel.
What rewards work well for gyms?
The most effective gym rewards are: free guest pass (encourages referrals), free class credit, a discount on supplements or merchandise, or a month at a reduced rate. Simple and attainable rewards drive the most engagement.
What if a member doesn't have a smartphone?
The NFC system requires a smartphone. For members without one, you can still manage them manually through the dashboard -add stamps on their behalf and track their visits the same way.
Ready to stop losing members you worked hard to get?
We'll set up your NFC tag, configure your loyalty programme, and have you collecting stamps within the same week. No technical knowledge needed.