Turn one-off treats into a self-care routine they cannot quit
Most spa visitors book a massage for a birthday or anniversary and never return. A loyalty programme changes the psychology — every visit counts toward their next treatment, and suddenly a quarterly indulgence becomes a monthly habit.
Free plan available · Pro from £14.95/month · No contracts
Start free today → NFC tags ship same week. No credit card required.
The Problem
Sound familiar?
Clients treat you as a one-off luxury
A spa visit feels like a splurge, not a routine. Without a reason to return, clients book once for a birthday and disappear for another year. You need to shift that mindset from "treat" to "regular self-care".
January and summer are painfully quiet
After the Christmas gift voucher rush, bookings fall off a cliff. Summer holidays empty your diary again. You need consistent footfall, not seasonal spikes.
Booking platforms take too much margin
Treatwell and Fresha charge commission on every booking. On a £65 treatment, giving away 15-20% to a platform wipes out your profit. Your loyal clients should not cost you money.
Gift vouchers get forgotten in drawers
You sell hundreds of vouchers at Christmas. Half expire unredeemed — which sounds like free money until you realise those were potential new regulars who never walked through your door.
How It Helps
More of your customers will come back, more often.
That's the only metric that matters. Here's how The Loyalty Club achieves it without adding complexity to your business.
Tap at reception after treatment
While the client floats out feeling relaxed, they tap their phone on the NFC tag at your front desk. Stamp collected in two seconds without breaking the post-treatment calm.
Identify your highest-value clients
See who books monthly, who only visits with gift vouchers, and who has not returned in 90 days. Focus your attention on the clients who actually drive your revenue.
Smooth out the seasonal dips
Offer double stamps in January and summer to keep bookings steady. Reward consistency so clients spread their visits across the year instead of clustering around Christmas.
The Numbers
Does it actually pay for itself?
£65
avg transaction value
12
typical daily customers
+12%
typical repeat visit lift
£2,808
extra revenue per month
Based on £65 average treatment spend, 12 daily clients, and a 12% increase in repeat bookings. That is roughly 43 extra treatments per month.
Free plan or £14.95/month Pro
Start with the free plan (up to 25 customers) or go Pro for unlimited customers, advanced analytics, and priority support. No transaction charges, no hidden fees.
Based on industry averages from UK retail loyalty data. Your actual results will vary depending on your location, customer base, and reward structure.
How It Works
Three steps. That's it.
01
Place the NFC tag at your reception desk
A small, elegant NFC disc sits next to your booking screen. It needs no power, no Wi-Fi, and blends in with your reception area.
02
Clients tap after every treatment
As they check out, clients tap their phone on the tag. A stamp is recorded instantly. No app to download, no loyalty card to carry, no disruption to the experience.
03
Reward them with a complimentary treatment
After enough visits — say 6 treatments — they earn a free facial, massage, or whatever you choose. They have already spent £390 with you, and now they are motivated to do it again.
Works on every iPhone (iOS 14+) and Android phone. No app download. No account creation.
Social Proof
Trusted by independent businesses across the UK
From coffee shops to barbershops, businesses are switching from paper cards to instant NFC stamps.
80%
customer adoption
30 min
average setup
Zero
app downloads needed
“We went from paper cards nobody kept to 80% of regulars collecting stamps. Setup took 20 minutes.”
Sarah Mitchell
Brew & Bean, Manchester
“My customers just tap their phone — no app, no fuss. Repeat bookings are up and I can finally see the data.”
James Cooper
FreshCuts Barbershop, Leeds
“The NFC tags are a talking point on their own. Customers love the instant stamp and we love the extra visits.”
Priya Patel
Spice Kitchen, Birmingham
Pricing
Simple. Honest. No surprises.
Free
Perfect for getting started. No credit card required.
- Up to 25 customers
- 1 location
- NFC stamp collection
- Basic stamp card design
- Email support
Pro
Everything you need. No hidden costs. Cancel anytime.
- Unlimited customers
- Unlimited stamps and vouchers
- Real-time analytics dashboard
- NFC tag hardware included
- Apple Wallet + Android support
- Priority support
- No contracts or commitments
We'll set everything up for you — usually same week
Comparisons
See how we compare
FAQ
Common questions
Will it feel cheap or out of place in a premium spa?
Not at all. There are no paper cards, no clunky apps, no visible branding on the NFC tag. The client taps discreetly at reception and the experience feels modern and effortless.
Can I reward different treatment types differently?
Yes. You control how many stamps are needed for a reward and what that reward is. A £30 nail treatment and a £120 couples massage can both earn stamps — you decide the value.
What does it cost?
There is a free tier at £0 per month for one location and up to 25 clients. Pro is £14.95 per month per location with unlimited clients. Setup is a one-off £15 for the NFC hardware.
How does this compare to Treatwell or Fresha loyalty features?
Treatwell and Fresha charge commission on every booking — often 15-20%. The Loyalty Club is a flat monthly fee with no commission. Your clients earn stamps directly with you, not through a marketplace that promotes your competitors alongside you.
Ready to turn occasional indulgences into monthly bookings?
We'll set up your NFC tag, configure your loyalty programme, and have you collecting stamps within the same week. No technical knowledge needed.