Oxford businesses choose The Loyalty Club
Jericho, Cowley Road, and the Covered Market deserve smarter loyalty. Give your Oxford regulars a reason to keep choosing you.
More of your customers will come back, more often.
Oxford has over 3,200 independent businesses, with the Covered Market alone housing 50 independent traders serving over 2 million visitors annually.
Why Oxford businesses need digital loyalty
The context that makes loyalty a no-brainer for independent businesses in Oxford.
Oxford's independent business landscape is shaped by a unique blend of academic tradition and creative energy. The Covered Market, trading since 1774, remains the beating heart of Oxford's independent retail scene, while Cowley Road — one of the most diverse and vibrant high streets in the UK — hosts everything from Ethiopian restaurants to independent record shops. Jericho, the leafy neighbourhood north of the centre, has become a magnet for speciality coffee shops, independent bookshops, and artisan food stores.
The city's permanent population is supplemented by over 40,000 students who cycle between colleges, cafes, and libraries throughout term time. This creates a dynamic but challenging market: businesses need to capture loyalty quickly and maintain it through vacations when footfall drops. Coffee culture is deeply embedded in Oxford life, with a density of speciality cafes that rivals cities twice its size. The competition for each regular's daily spend is intense.
Oxford independents that adopt digital loyalty solutions report strong results, particularly in retaining the valuable non-student local customer base who provide year-round trade. A contactless stamp system appeals to Oxford's tech-literate population and eliminates the environmental waste of paper cards — a significant consideration in a city where sustainability awareness is exceptionally high.
How it works
Three steps. No apps. No training. Works on any phone.
Tap
Customer taps their phone on the NFC tag on your counter. No app to download, no account to create.
Stamp
A digital stamp is added to their loyalty card instantly. It lives in their phone browser — always there.
Reward
When they hit the threshold you set, they get a reward. You decide what it is and when it triggers.
Built for Oxford's independent businesses
Any business with repeat customers can build loyalty. Here are the types that benefit most.
Speciality coffee shops
Independent bookshops
Covered Market traders
Organic food shops
Bicycle repair shops
Hair & beauty salons
Brunch restaurants
Wine bars
Pricing
Free to start. Simple pricing when you grow. No hidden fees.
Free
1 location · 25 active customers
Pro
per location · unlimited everything
+ £15 one-time setup per location (includes NFC hardware). No contracts. Cancel any time. Full pricing details
Common questions from Oxford businesses
Answers to the questions we hear most often from Oxford business owners.
Does The Loyalty Club work in Jericho and Cowley Road?
Yes, TLC works everywhere in Oxford — Jericho, Cowley Road, Summertown, Headington, the Covered Market, and beyond. Customers tap an NFC tag or scan a QR code. It works on every modern smartphone with no app download required.
Is The Loyalty Club available for Oxford businesses today?
Yes, fully available. Oxford businesses can sign up right now and have digital loyalty cards live within minutes. We support businesses throughout Oxfordshire, from the city centre to the surrounding market towns.
How much does The Loyalty Club cost for an Oxford business?
The Free tier costs nothing — £0/month for one location and up to 25 customers. Pro is £14.95/month per location with unlimited customers. There is a one-time £15 setup fee which includes your NFC tap hardware.
Ready to grow your Oxford business?
More of your customers will come back, more often. Request a demo and we'll have you live within 48 hours.
Request a DemoNo commitment · Cancel any time · NFC hardware included