A loyalty program your customers will actually use

Your customers won't download another app. With NFC tap + Apple Wallet, they join in 2 seconds flat.

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The "download our app" problem

You've tried loyalty apps before. You asked customers to download something, create an account, verify their email. Most said "maybe later" and never did.

The average smartphone user has 80 apps installed but only uses 9 daily. Your loyalty app is competing with Instagram, WhatsApp, and Netflix for space on their phone. It's a fight you can't win.

The result? Loyalty programs with 15-25% join rates. Three out of four customers walk away without joining. That's not a loyalty program — it's a missed opportunity factory.

Why app-based loyalty fails

Download friction kills adoption

Every step in the signup process loses 50% of customers. Download → install → open → create account → verify email = 97% dropout.

Storage anxiety is real

Customers constantly delete apps to free up space. Your loyalty app is first to go because they use it once a week at best.

Push notification fatigue

Customers disable notifications for loyalty apps within the first week. Your carefully crafted messages never get seen.

App maintenance is expensive

iOS updates, Android fragmentation, bug fixes, feature requests — maintaining a custom app costs £2,000-5,000/month minimum.

How many customers actually join?

The easier you make it, the more customers join. Tap the button to see the difference.

How TLC works without an app

Customer taps the NFC tag

A small tag sits on your counter. Customer taps their phone. No download, no QR scanning, no typing URLs.

Stamp card goes to Apple Wallet

Their loyalty card lives in Apple Wallet alongside their payment cards. Always there, never forgotten.

Stamps collect automatically

Each visit, they tap again. Stamp added instantly. When they hit the target, a reward voucher appears automatically.

75%
Join rate with NFC tap
TLC merchant data
2s
Time to join
Measured from first tap
0
Apps to download
Uses Apple Wallet
3×
More repeat visits
vs app-based programs

Frequently asked questions

What if my customers have Android?
Android customers get the same experience through a web-based loyalty card that works in any browser. They tap the NFC tag and their card opens instantly — still no app needed.
Do I need special hardware?
Just a small NFC tag (£12.95) that sits on your counter. We programme it for your store and ship it ready to use. No wires, no power, no maintenance.
How is this different from a QR code loyalty program?
QR codes require customers to open their camera, point it, wait for it to focus, then tap a link. NFC is a single tap — phone to tag — and it works even with the screen locked on newer iPhones.
What happens when customers get enough stamps?
A reward voucher automatically appears in their Apple Wallet with a unique code. They show it on their next visit and your staff marks it as redeemed in one tap.
Can I track how my loyalty program is performing?
Yes — your merchant dashboard shows real-time stamps, active customers, redemption rates, and revenue impact. All without building or maintaining an app.

Useful resources

Free Tool

Roi Calculator

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Nfc Tag Roi Calculator

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Loyalty Audit

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Stop asking customers to download an app

Start with an NFC tag and watch your join rate triple. Setup takes 5 minutes.

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