Everything Square Loyalty should have been
Same seamless checkout experience. But with NFC tap, Apple Wallet, custom stamp cards, and no POS lock-in.
Square Loyalty is convenient — until it isn't
If you use Square POS, their loyalty add-on seems like a no-brainer. Auto-enrol customers by payment card, track visits, done. But the convenience hides serious limitations.
Square Loyalty is invisible to customers. There's no card in their wallet, no visual reminder, no satisfying stamp animation. It's a background process that customers forget about — which defeats the purpose of loyalty.
And the biggest problem? You're locked in. Square Loyalty only works with Square POS. Switch payment providers and your entire loyalty program disappears, along with all your customer data.
Where Square Loyalty falls short
Invisible to customers
No wallet card, no stamp animation, no visual reward progress. Customers forget they're even enrolled.
POS lock-in
Square Loyalty only works with Square POS. Change payment provider and you lose your entire loyalty program and customer database.
Limited customisation
You can't customise the stamp card design, reward structure, or customer experience beyond Square's basic templates.
No NFC or wallet integration
Square relies on payment card matching — no Apple Wallet cards, no NFC tap, no tangible loyalty experience.
Square Loyalty vs TLC
A quick feature comparison to help you decide.
| Feature | Square | TLC |
|---|---|---|
| Apple Wallet card | ||
| NFC tap to join | ||
| Custom stamp card design | ||
| Works with any POS | ||
| Auto-enrol by payment card | ||
| Lock-screen notifications | ||
| Visual stamp progress | ||
| Customer messaging |
TLC works alongside Square POS — no need to switch payment providers.
TLC: the loyalty program Square should have built
Works with any POS
TLC is POS-agnostic. Use Square, SumUp, Zettle, or cash — your loyalty program works regardless of how customers pay.
Beautiful custom stamp cards
Design your own stamp card with 5 layout patterns, custom colours, logos, and backgrounds. It lives in Apple Wallet.
NFC tap — the loyalty moment
Customers tap an NFC tag, see a satisfying stamp animation, and watch their progress. It's a moment, not a background process.
Frequently asked questions
Can I use TLC alongside Square POS?
How do I migrate from Square Loyalty?
Is TLC more expensive than Square Loyalty?
What if I switch POS systems later?
Free your loyalty program from Square
Keep Square for payments. Use TLC for loyalty. The best of both worlds.