Customer Lifetime Value Calculator

How much is each customer really worth? Input your numbers and see simple CLV, net CLV, and your CLV:CAC ratio instantly.

Average transaction value

How much does a typical customer spend per visit?

Purchase frequency (visits per year)

E.g. weekly = 52, monthly = 12, daily = 365

Customer lifespan (years)

How many years does a typical customer stay active?

Gross margin: 65%

Revenue minus cost of goods sold. Coffee shops: 65-75%, restaurants: 60-70%

Customer acquisition cost (CAC)

Total marketing spend / new customers acquired. Enter 0 if unknown.