The Loyalty Club Blog
Practical advice for small businesses on customer retention, loyalty, and growth.
Showing 7 posts in Business
The Hidden Cost of Acquiring New Customers vs Keeping Existing Ones
Every pound spent on a new customer advertisement is doing less work than a pound spent on keeping a customer you've already earned. Most small businesses invest this backwards. Here's the real cost comparison -and why the maths of retention makes it the better bet.
Kye Esa26 February 20265 min readThe Adoption Rate Problem Nobody Talks About
The loyalty industry has a dirty secret: most programmes have terrible participation rates. Paper cards: ~40% completion. Apps: ~15% adoption. The gap between 15% and 80% adoption is the difference between a cost centre and a revenue driver.
Kye Esa26 March 20267 min readHow Much Does a Loyalty Programme Cost for a Small Business?
Loyalty programme costs range from almost nothing to thousands per month. This guide breaks down the real costs -hardware, software, staff time, and rewards -so you can budget accurately and choose the right option for your business.
Kye Esa17 March 20268 min readThe ROI of Customer Loyalty: How to Calculate Whether It's Worth It
Is a loyalty programme actually worth the investment for your business? This guide gives you the formulas to calculate your own ROI, with real benchmarks from independent businesses and a worked example you can adapt to your numbers.
Kye Esa19 March 20269 min read7 Loyalty Programme Mistakes That Cost Small Businesses Money
Most loyalty programmes fail not because loyalty doesn't work, but because the programme was designed wrong from the start. Here are seven mistakes I see repeatedly -and they're costing small businesses real money.
Kye Esa25 March 20269 min readLoyalty Programme ROI: Real Numbers from UK Small Businesses
Every loyalty platform promises incredible returns. But what do the real numbers look like for an independent UK business? Here's an honest breakdown of costs, revenue lift, payback periods, and when loyalty programmes actually lose money.
Kye Esa25 March 20268 min readWhy Cheap Loyalty Programs Cost You More Than No Program at All
It feels logical: a cheaper loyalty program is better than nothing. But the data tells a different story. McKinsey found that retailers with bad loyalty programs grew slower than those with no program at all. Here's why -and what actually works.
Kye Esa25 March 20269 min readWant to see TLC in action?
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