The Loyalty Club Blog
Practical advice for small businesses on customer retention, loyalty, and growth.
Showing 4 posts in Business
The Hidden Cost of Acquiring New Customers vs Keeping Existing Ones
Every pound spent on a new customer advertisement is doing less work than a pound spent on keeping a customer you've already earned. Most small businesses invest this backwards. Here's the real cost comparison — and why the maths of retention makes it the better bet.
The Adoption Rate Problem Nobody Talks About
The loyalty industry has a dirty secret: most programmes have terrible participation rates. Paper cards: ~40% completion. Apps: ~15% adoption. The gap between 15% and 80% adoption is the difference between a cost centre and a revenue driver.
How Much Does a Loyalty Programme Cost for a Small Business?
Loyalty programme costs range from almost nothing to thousands per month. This guide breaks down the real costs — hardware, software, staff time, and rewards — so you can budget accurately and choose the right option for your business.
The ROI of Customer Loyalty: How to Calculate Whether It's Worth It
Is a loyalty programme actually worth the investment for your business? This guide gives you the formulas to calculate your own ROI, with real benchmarks from independent businesses and a worked example you can adapt to your numbers.
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