The Loyalty Club Blog
Practical advice for small businesses on customer retention, loyalty, and growth.
Showing 8 posts in Loyalty
Paper Stamp Cards vs Digital Loyalty: The Real Numbers
Paper stamp cards are still everywhere -and for good reason. They're cheap, simple, and everyone understands them. But the completion data tells a sobering story. Here's what actually happens to most paper loyalty cards, and how digital compares on every metric that matters.
Kye Esa12 February 20266 min readWhat Starbucks Gets Right About Loyalty (And What Small Businesses Can Do Better)
Starbucks Rewards is probably the most successful loyalty programme in the world. Over 30 million active members, billions in revenue generated through the programme. But there's a reason it doesn't work for independent businesses -and there's a different approach that beats it on the things that actually matter.
Kye Esa15 January 20266 min readI Compared Every Loyalty App in the UK. Here's What Actually Matters.
I spent 6 months researching every loyalty platform I could find before building The Loyalty Club. I signed up as a merchant on most of them, used them as a customer on all of them, and spoke to dozens of business owners about their experience. Here's the honest breakdown.
Kye Esa25 March 20269 min readNFC vs QR Codes vs Apps: Which Loyalty Tech Actually Works?
Paper, QR codes, dedicated apps, NFC tags -there are more ways to run a loyalty programme than ever. But which technology actually delivers results for independent businesses? Here's an honest comparison from someone who tested them all.
Kye Esa28 March 20268 min readNFC Loyalty Cards Explained: How They Work and Why Small Businesses Use Them
NFC loyalty cards are the fastest-growing loyalty technology for small businesses. But what actually happens when a customer taps their phone? This guide explains the technology in plain English and covers why small businesses are switching from paper to tap.
Kye Esa14 March 20267 min readPaper Stamp Cards vs Digital Loyalty: Which Is Better for Small Businesses?
Paper stamp cards are cheap and familiar. Digital loyalty is more effective but costs more. Which one is actually better for your small business? Here is an honest comparison covering the metrics that matter -with real numbers, not marketing claims.
Kye Esa15 March 20267 min readDo Loyalty Programmes Actually Work? Here's What the Data Says
Loyalty programmes are a £5 billion industry in the UK. But do they actually work for small businesses? The answer is more nuanced than vendors would have you believe. Here's what the research actually says.
Kye Esa25 March 20268 min readWhy Your Loyalty App Has Low Adoption (And How to Fix It)
You launched a loyalty programme, the rewards are generous, and... barely anyone is using it. Low adoption is the most common loyalty problem -and it's almost never about the rewards. Here's how to diagnose the real cause and fix it.
Kye Esa25 March 20268 min readWant to see TLC in action?
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