The Loyalty Club Blog
Practical advice for small businesses on customer retention, loyalty, and growth.
Showing 6 posts in Loyalty
Paper Stamp Cards vs Digital Loyalty: The Real Numbers
Paper stamp cards are still everywhere — and for good reason. They're cheap, simple, and everyone understands them. But the completion data tells a sobering story. Here's what actually happens to most paper loyalty cards, and how digital compares on every metric that matters.
What Starbucks Gets Right About Loyalty (And What Small Businesses Can Do Better)
Starbucks Rewards is probably the most successful loyalty programme in the world. Over 30 million active members, billions in revenue generated through the programme. But there's a reason it doesn't work for independent businesses — and there's a different approach that beats it on the things that actually matter.
I Compared Every Loyalty App in the UK. Here's What Actually Matters.
I spent 6 months researching every loyalty platform I could find before building The Loyalty Club. I signed up as a merchant on most of them, used them as a customer on all of them, and spoke to dozens of business owners about their experience. Here's the honest breakdown.
NFC vs QR Codes vs Apps: Which Loyalty Tech Actually Works?
Paper, QR codes, dedicated apps, NFC tags — there are more ways to run a loyalty programme than ever. But which technology actually delivers results for independent businesses? Here's an honest comparison from someone who tested them all.
NFC Loyalty Cards Explained: How They Work and Why Small Businesses Use Them
NFC loyalty cards are the fastest-growing loyalty technology for small businesses. But what actually happens when a customer taps their phone? This guide explains the technology in plain English and covers why small businesses are switching from paper to tap.
Paper Stamp Cards vs Digital Loyalty: Which Is Better for Small Businesses?
Paper stamp cards are cheap and familiar. Digital loyalty is more effective but costs more. Which one is actually better for your small business? Here is an honest comparison covering the metrics that matter — with real numbers, not marketing claims.
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